As things moderately return to pre-pandemic levels, the question “How did you survive in 2020?” is still common. Whether individuals were out and about, their vehicles needed to be maintained.
For this reason, people are curious about the trends that will shape the industry of new cars in Dubai after the initial difficult period.
Used and new cars in Dubai need repair, maintenance, and services in both traditional and growing markets. The following trends will help decide your success in this industry:
Six Top Trends of New Cars in Dubai
The rise of AI
The investments in revolutionary technologies show the great interest of the car industry in the development of artificial intelligence (AI).
Implementation of AI in the car industry is not limited to keen capabilities. The lion’s share of AI solutions in the car industry is based on ADAS (advanced driver assistance systems), edge computing and IoT devices combination, speech recognition, and many other technologies.
The industry implements AI to improve clients’ driving experience and repair acccidents.
For example, if an accident occurs, customers can upload images to the app, which in turn will assess the damage, obtain multiple quotes from relevant insurance companies, body shop options for repairs, and a scheduler for people to schedule their repair appointment.
The current demand of the Gen Z and Millennial markets is an extraordinary user experience: seamless, fast, and available, which means traditional carmakers must adapt or risk falling behind.
Accelerating the digital transformation
The automotive industry has experienced a major disruption in recent years. Autonomous driving, environmental protection, electric vehicles, the sharing economy, all-digital car providers, and changing consumer requirements are just a few of the recent upheavals in the industry.
To thrive in 2022, the car industry needs to be proactive, invest in the most effective and latest equipment, tools, and technology, and ensure that its service technicians are fully trained.
Enhanced customer experience
Buying a car online has become increasingly sought-after in recent years. Shoppers are still looking to the web after the Covid-19 lockdowns that temporarily closed retailers, even as in-person shopping is possible.
Almost 60% of potential car buyers under the age of 45 prefer to purchase their cars online.
Current environmental, social, and technological trends encourage innovative carmakers to provide consumers with far more than a metal box with four wheels.
While over the last 100 years, automakers have focused primarily on improving manufacturing to become more systematic at scale, the future is about reshaping the vehicle role.
Now it is a smartphone having wheels, and Tesla leads the industry group leaders instructed by this pristine mindset. It’s quite odd that at this time when Tesla is updating its car software over the air, many other automakers are still making cars with DVD players.
Automakers must be able to quickly introduce digital products and services and low new cars price in UAE and other countries to meet the ever-evolving demands of customers.
The popularity of cleaner and greener electric vehicles (EVs) and hybrid electric vehicles (HEVs) is increasing. There are currently 5.6 million electric vehicles on the road, which is 64 %more than there were in 2018.
In 2030, 55% of all new cars in Dubai will be electric. Tesla remains the most influential EV maker, but other automakers—including Nissan, Ford, and Volkswagen—are stepping up their efforts. They showcased plenty of stunning electric cars at this year’s Geneva Motor Show.
The advent of new and innovative technologies such as additive manufacturing (also known as 3D printing) will likely create opportunities for industries to innovate.
In 2019, automakers will have to innovate with 3D printing to stay competitive with their rivals. Car manufacturers also say that software usage in vehicle development can triple the speed of manufacturing new cars in Dubai.
BMW utilizes digital simulations and virtual validation to avoid producing 2.5k prototype cars for each model. The use of AI in car production can increase manufacturing productivity by 39%.
The advent of connected vehicles has led to new business models focusing on shared mobility as an alternative to standard vehicle ownership. These solutions enable mobility-as-a-service (MaaS) and discourage unused cars.
Such solutions disincentivize unused vehicle ownership by reducing waiting time for fleets and pollution caused by diesel or petrol vehicles.
The car industry’s future seems just as messy and unpredictable. New car trends seem to change with the weather, each trend replaced by a new approach to the same issue.
It is difficult to predict how quickly departments will cooperate with other organizations or if they will do it at all.
Many players value different aspects of the vehicle and its functionality in their game. Some prefer the luxurious leather upholstery or highly advanced air conditioning system.
Finally, as the industry’s requirements change rapidly, and as brands need to invest in new advertising campaigns to meet these changes, they need to clearly understand how consumers perceive their brand.
A Balanced Scorecard of brand strength standards is best suited for new cars in Dubai, and automotive makers must adopt it as widely as possible.