If you’re looking to start an online travel agency, there are a few things you should consider before choosing a platform. These include choosing a host agency, creating a brochure, and optimizing your website for search engines. These steps from Indicatetrip that can help you make your online travel agency a success!
Choosing a professional travel online platform
The benefits of using a professional travel online platform include the ability to manage payments, a wide variety of booking options, and payment plans. In addition, using a professional travel platform helps independent travel agents set up trip pages, send them to potential customers, and receive payments for their trips. These payments are then used to pay suppliers. WeTravel offers payment plans and the ability to offer payment plans for independent travel agents.
With the right booking platform, travel agents can gain a significant competitive edge and a growing client base. This can lead to increased profitability and satisfied clients.
Choosing a host agency
Choosing a host agency is an important part of the process. It will allow you to take advantage of the host agency’s marketing programs and resources, including print and digital marketing materials. The benefits of working with a host agency vary, depending on the agency’s size, focus area, and commission percentage.
There are several host agencies that work the same way, but it is crucial to choose the right one for you. Consider choosing a host agency that offers a comprehensive training program and reasonable membership costs. Newer host agencies are often less experienced and may not have the contacts that a more established agency can provide. Larger host agencies, on the other hand, may have been in business for many years and have plenty of contacts.
A host agency also provides access to preferred suppliers and higher commissions. These benefits can help make you competitive from day one. Most host agencies also provide substantial educational and training opportunities, including video and textual tutorials.
Creating a brochure
When creating a brochure, consider who your audience is and what you want to convey. Your brochure should be concise, yet enticing. Keep in mind that you will have less space than you might think, so images will often communicate more effectively than paragraphs. Brochures can come in two-fold or tri-fold formats. The former opens up like a book, and the latter can accommodate up to six panels of information.
You can use free design software such as Canva, which has a wide range of design templates and advanced customization features. The basic version of this software is free, and it includes hundreds of brochure templates. You can also consider Edraw by Wondershare, which offers a wide variety of useful design tools and project management tools.
Optimizing your website for keywords
There are several ways to optimize your website for search engines, including writing the right description for each page, using schema information, and ensuring that contact details are prominent. You can use a tool like GTmetrix to do this, or use Pingdom’s website speed test. You may also want to take some time to set up Google Webmaster tools, and include your sitemap.
Optimizing your website for keywords will ensure that potential customers find your business. A good position in search results will generate free traffic for your website. It is critical to use the same keywords throughout your website. In addition to your website, you should also optimize social media posts and business listings.