Modern Vs. Old School SEO Techniques

The old saying goes that a change is the only constant. Changes are very instrumental and beneficial in ensuring that society progresses positively. Therefore, everyone expected that SEO techniques would also change as it was necessary. Novel techniques in search engine optimization occasion the change.

In the past, before Google became the dominant party in the search engine game, numerous other service providers were involved in search engines. The technology was not advanced as it is today. Therefore, it was easy for people to employ black hat practices and get away with them. New technologies frown upon black hat practices and do not reward them. This article deliberates on comparing Old School and Modern SEO techniques and the differences between the same.

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1. Backlinks

Using backlinks is a perfect way of showing that your article is relevant and has the approval of other entities within the same market niche. Therefore, links always allow an article to appear credible since it has the recommendation of peers within the market. In the past, content creators always reused links in an article in a way that mixes it up and is flooded with links that have no relevance to the content. There was an overuse of links within an article.

However, modern techniques do not misuse internal links and backlinks. First, one can use a backlink service agency that can choose which links work best for you while simultaneously avoiding black hat practices. Additionally, only pertinent and important links apply for search engine optimization. Link stuffing leads to poor results on any page. Further, only relevant anchor texts which relate well with the links are rewarded. 

2. Keywords

Previous keyword techniques are very different when compared to those techniques that are used in modern times. For example, when it came to keyword ranking, previous methods ranked all the keywords used in the article. Therefore, regardless of the placement of the keywords and whether or not you use them appropriately, you still get a reward based on a high ranking on a search engine results page (SERP). 

This meant it was more desirable to stuff many keywords in an article instead of using them strategically. Keyword stuffing tries to deceive a search engine’s algorithm into considering your article as relevant to users’ requirements. This is an unscrupulous way of conducting search engine optimization.

However, in modern search engine optimization techniques, only relevant keywords apply. Therefore, to get a high-rank reward, you must place your keywords well and ensure that only relevant keywords are present in your article.

Additionally, stuffing many keywords in your article not only detracts from the content but also makes your writing appear irrelevant to the client’s needs, leading it to rank poorly on any result page.

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3. Content

It is common knowledge that content is king in search engine optimization. Curating content to meet the needs of users and customers in a specific market niche allows the customers to enjoy your content and be likely to recommend it to others. Search engines reward such content with a high rank on any result page.

In the past, the content was not as new and relevant as it is in modern times. It was very likely for content creators to reuse old content that has worked for a long time than write new content. This means that a manufacturer or company with a website could reuse the same content over various web pages. Such practices are not rewarded in modern times. For a search engine to recognize your content, you must ensure that the content is new, fresh, and relevant.

Nowadays, search engines crawl the Internet to identify new and relevant content related to the user’s desire. This content is then presented to the users as a high rank on the search engine’s result page. In the long run, having new content not only saves you customers but also maintains your relevance in the markets.

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4. Titles, Headers, and Footers

Titles, headers, and footers provide a lot of information necessary for a user to identify whether they would be willing to look at their content on the website. This pertains to the meta information of the website. As such, you would expect all the information in the titles, headers, and footers to be authentic to the website’s content.

In old school techniques, titles were sometimes click baits with sensationalized information that was not directly related to the content inside the website. Website owners did this to ensure that people were likely to click their website even though they knew they were not providing them with the needed information. Unfortunately, it was long before search engine technology grew to a point where engines did not reward such Black Hat practices.

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When it comes to headers and footers, old-school practices used keywords and links inside the footers to ensure that the website was well represented in terms of keyword representation and links. This made many websites very untidy and unpleasant to look at. However, many of these practices have changed.

Titles, headers, and footers are structured very ethically and authentically. First of all, all the information related to the website’s content.

There are no click baits used in modern times. Secondly, the footers only have essential and relevant information on the website. This avoids instances where footers are very untidy and cluttered. Search engines disregard pages with these old techniques and punish any black hat practices.

Final Words

Technology is constantly changing. As technology changes, you must also assimilate yourself to new standards in a way that allows you to survive the changing tides. This is also true for search engine optimization. You need to acclimate to the latest standards and expectations of all websites and understand the algorithm of popular search engines such as Google to structure your search engine optimization techniques. Doing so will ensure that a high rank consistently rewards you on every search engine results page.

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