So you’re looking for the best place to buy men’s suits, huh? an employee from Men’s Wearhouse might ask. You want to find the best clothing company that offers you quality, the best suits, and incredible service? Well, let me tell you about us. Men’s Wearhouse The company that offers all of these things and so much more! At least that’s how I would imagine a conversation with an employee from Men’s Wearhouse going down. If I were asking them about their business.
Mission and vision
Men’s Wearhouse has a simple, single-minded mission that helps guide our work every day. We sell premium menswear at affordable prices. And we help our customers feel good about their appearance by making them feel good about themselves. With a clear sense of direction. We are always striving to become better at what we do and enjoy a growing connection with our customers. Through all of our growth in recent years, we’ve been able to maintain an authentic brand voice and cultural identity. That will never change as long as both remain consistent with Men’s Wearhouse culture.
Men’s Wearhouse’s marketing strategy has changed over time, but its focus on getting new customers has not. Its targeted efforts have been relatively simple and straightforward. It’s most recent advertising campaign included a clever mix of media-buying tactics. Including TV spots and text messages that featured We guarantee we’ll beat any advertised price by 10% or more. We guarantee it. This is effective because it both captures new potential customers who could be swayed to Men’s Wearhouse. As well as drawing in customers who are currently using other men’s clothing stores’ services. It also creates an effective competitive comparison in customer eyes, which can help drive more business to Men’s Wearhouse.
George Zimmer was a college dropout who decided to go into business for himself at age 30. Buying out his boss and creating a new suit store. After watching The Mary Tyler Moore Show in which she says, That is so me, George had an epiphany. Why not put on a suit and become that guy? It worked! Almost instantly Men’s Wearhouse became one of the fastest growing retailers in America. Today Men’s Wearhouse is one of North America’s largest specialty men’s clothing retailers with more than 1,200 stores across all 50 states, Canada and Puerto Rico. The company sells men’s apparel under its own name as well as Stafford and Kaufman Mercantile brands.
CEO Doug Ewert has brought back an old management philosophy of his. (just because it didn’t work for his former employer doesn’t mean it won’t work for Men’s Wearhouse). That encourages every single member of management to spend a percentage of their time on duty in stores. Not only observing, but actually doing. This includes trips to major cities like New York and San Francisco where some top executives often spend several days working side-by-side with workers at individual locations. While it takes a little longer to have all those discussions when you have three different layers of management between you and frontline employees, Ewert says he believes empowering everyone is essential to finding better solutions.
It takes more than hard work and hustle to build a successful company. You need a vision for your business and an environment that supports it. At Men’s Wearhouse. We’re fortunate enough to have both because our founder, George Zimmer. Instilled a culture of greatness in everything we do. His core values – service, quality and honesty – are deeply engrained in our employee DNA. Making each team member part of something bigger than themselves. We truly believe that everyone at Men’s Wearhouse has an opportunity to contribute and make a difference for our customers each day.
Lee has made a point of cultivating a culture that encourages employees at all levels and in all areas of the company. In his case, he said it was about making sure that employees felt valued by him and others above them on their leadership chain. It starts with me, Lee said. If people feel like they’re not valued, then they’re not going to try as hard. To make that happen at Men’s Wearhouse, Lee tries to make time for each person who works there.
Corporate social responsibility programs
The idea of corporate social responsibility has been around for quite some time and gained prominence in business schools in the 1980s. Businesses are starting to realize that if they don’t give back, it could hurt their bottom line. For example, Nike’s charitable program won’t just build schools; it will also help educate consumers about worker rights. It is important for a business leader to know whether he or she wants his or her company to contribute financially, find programs where money isn’t as much of an issue, and/or just provide public relations opportunities that boost goodwill with employees and shareholders alike. After all, CSR is an integral part of a firm’s overall strategy.