Whether on Google My Business Expert, Facebook, LinkedIn, or YouTube, it pays to have your business effectively represented online.
In 2022, your business can no longer afford to have any online presence since it is the place of choice where your future customers are looking for you. In fact, according to Semji, almost 50% of people consult social networks before buying.
While some companies are still wondering if they should be present on social networks, others are rather wondering about the usefulness of hiring video companies near me to ensure this online presence. What about you?
3 BENEFITS OF A QUALITY SOCIAL MEDIA PRESENCE
1. Increase your notoriety
Even if you don’t see interactions (likes or comments) on your posts, it’s important to be diligent because your notoriety gains from it.
The famous Marie-Chantal Toupin advertisement that was displayed at the exit of the Champlain Bridge is a perfect example of where a good concept, positioned in the right place, makes it possible to quickly become known. Getting in front of consumers’ eyes is always a winning strategy.
According to Mckinsey, you are 2x more likely that a customer will buy your product if you manage to grab their attention. In other words, a buyer will favor your company if it is one of the first he has considered.
Feeding your social media is a cost-effective way to increase your notoriety to ensure this regular presence in the minds of consumers.
2. Win the trust of customers
Social media is a key tool for creating and maintaining consumer trust in your brand.
Did you know that 75% of consumers trust Expert social media reviews. Including those from friends and influencers, to help them with their purchases?
Plus, by sharing content online about your area of expertise. You position yourself as an expert in the minds of your audience. When they need your services, consumers will come to you more easily.
How many comments do you have on your social media pages?
3. Nurture your reputation
No one is immune to an attack on their reputation and the consequences can be disastrous. Whether the rumors are true or not. It can even go so far as to force a business to sell at a loss or close its doors.
If you are well prepared for a possible crisis. Chances are that your business will recover much faster and even come out of it stronger. The best practice is to build your reputation upfront. Over time, a positive and regular online presence on various social networks will allow you to counterbalance. The weight of negative information that could one day circulate about you.
Social networks are therefore an excellent tool for cultivating and preserving your reputation. In particular, they make it possible to collect positive comments from your customers and collaborators. To quickly resolve complaints from dissatisfied customers, and to promote a good image of your organization.
That being said, it is never too late to react to a crisis. So invest in your online reputation since a strong and positive image is crucial to the success of your business.
HOW AN EXPERT CAN HELP YOU PERFORM BETTER
To reap the benefits of an optimal online presence, collaboration with experts is highly recommended.
Here are some examples of their added value:
- Recommendations on the most relevant platforms for your organization
- Identifying the types of content your target audience prefers
- Content creation (video, writing, or visual)
- Analysis of the best time to distribute your publications
- Programming of publications according to the different algorithms
- Choosing the right key indicators to measure
With the above actions, don’t be surprised to see the benefits for your business through a production company near me.
LES ANGES CORNUS: EXPERTS IN SOCIAL MEDIA MANAGEMENT TO HELP YOU INCREASE YOUR PERFORMANCE
Digital marketing is an ever-evolving field. It is therefore easy to lose track and fall behind on new web trends. Properly executed social media management requires marketing skills and knowledge of algorithms to maximize your results.