At just 17 years old, a young man from Sweden made a decision that would define the rest of his life. He started a small business out of his home where he initially started selling pens, purses, picture frames and other small items and also mail order. The company was founded in 1943 and today is the world’s largest furniture manufacturer with 278 stores in 36 countries. The young man I am talking about is Ingvar Kamprand, the founder of IKEA, which is an acronym.
I and K stand for the initials of his name, while E and A stand for Elmtaryd and Agunnaryd, which are the names of the farm he grew up on and the country he was born in, which is south of Sweden. , respectively. The stores are very popular in Europe, Asia, the United States, Canada and Australia. They have also established stores in Israel and other countries in the Middle East and entering these markets is a great achievement. Today, they retail home furnishings such as flat-pack furniture, bathroom and kitchen products and accessories.Ikea Furniture Delivery In New Jersey
The first IKEA store to open outside of Sweden was in Norway in 1963 and was followed by another store in Denmark in 1969. By the 1970s many stores had sprung up in Europe and a momentum had started. However, it is vital to note that this company is totally unknown to developing countries and they have not expressed a desire to venture into continents such as Africa and South America.
Their motto is really simple and it is “to create a better everyday life for many people”. They have undoubtedly improved people’s lives by providing not only quality products, but also affordable ones. Their store designs are quite contemporary and it is a huge showroom where a customer can see everything there is to see. Shops are color themed and are usually very large blue buildings. After the customer has viewed the products, he is driven to a nearby store, where with his cart, he picks up the product he is interested in and then takes it to the cashier to make the payments.
IKEA stores, especially new ones, are never boring. They have more glass and natural light which improves the ambience and overall impression of the self-service stores. The stores provide negotiations on discounts and there is also a non-return policy. Therefore, goods once sold cannot be returned. In many IKEA stores that you visit around the world, you will notice that they are located outside of city centers and this is deliberate. This is due to traffic access and the cost of land. City centers present a major challenge for affordable space. Interior Design Specialists In Ny And New Jersey
The main difference from furniture and other IKEA products is that they are sold and assembled. This is the meaning of flat pack. Therefore, consumers assemble themselves and this greatly reduces the cost to the store. To sell themselves, they publish catalogs annually and produce a magazine that is translated into 13 languages. They also have a discount card that you can get and it’s called the IKEA family card. Clearly this is a business that has risen above the rest and will not stop.